The relentless pursuit of his childhood dreams made Rob Dyrdek a professional athlete at 16 years old and propelled him into the world of business before most people entered college. Surrounded by entrepreneurs in his youth, Dyrdek quickly learned the power of building brands. At 18 years old, he used that knowledge to create his first company.
This “outlier” experience helped him to develop and grow both his brands and increase the value of his brand partners as he was quickly becoming an influential professional skateboarder. By leveraging his influence and designing new concepts and ideas, he helped turn a rising footwear and apparel brand into a $500 million international company. He used that same expertise to build skate brands later in his career, launching the world’s first true professional skateboarding league Street League Skateboarding and a first of its kind skateboarding channel, ETN.
That same approach to brand development led him to co-create and executive produce his first television show, Rob & Big on MTV. After the success of this first show, he created Rob Dyrdek’s Fantasy Factory showcasing his Do-Or-Dier® mentality towards entrepreneurship. Constantly evolving and taking calculated risks, Dyrdek beat world records with his physical feats while continuing his endeavors, launching several new brands while structuring multi-platform integrated partnerships.
Dyrdek continued in his television success with the launch of his production company, Superjacket. In this role, he created Ridiculousness, yet another big hit television show, followed by hits like Nickelodeon’s Mega Life & Crashletes and CMT’s The Dude Perfect Show. With Ridiculousness on its 10th season on MTV, Dyrdek created a brand-new talent competition show, Amazingness, his fourth show on their network.
Using this expertise gained developing the intersection between business and media, he went on to not only invest in new ventures but also help successfully amplify their brand. With his extensive knowledge, experience, and insight gained over two decades of building his intellectual properties and working with top brands around the world, he started developing the groundwork for his full-service venture studio, Dyrdek Machine.
His unquenchable desire to live life to the fullest pushed him to develop a strategy for success in life, not unlike the formula he created for his venture studio. Following his life plan for happiness, balance, and love while still achieving greatness in his career, Dyrdek now enjoys a fulfilling life with his family in Beverly Hills and continues to build his dream as he had not only envisioned but designed it.
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